Bre Sprague: Driving Sales Excellence as a Leader and Contributor to Your Team’s Success
Welcome to the professional hub of Bre Sprague, where leadership meets hands-on execution to transform your sales team’s performance. With a unique blend of strategic vision and on-the-ground involvement, Bre ensures that every step of your sales process—from development to optimization—is driven by measurable results and tailored solutions.
Specific Deliverables:
- Sales Team Optimization & Fractional Leadership: Bre leads from the front, providing strategic initiatives that not only enhance your sales team’s performance but also contribute directly to its implementation. Whether acting in a fractional leadership capacity or as part of the day-to-day team, Bre leverages video in sales, refines outbound email sequences, and develops calling strategies. These actions are paired with optimizing sales analytics to create smarter, more effective decision-making processes. As a leader, Bre guides the team toward efficiency, while actively contributing to the execution and testing of these new processes.
- Pilot Programs for Sales Enhancement: Bre doesn’t just design pilot programs—she’s actively involved in their execution. These programs are built to test and optimize new strategies, such as video outreach or funnel management, in real-world settings. As a leader, Bre oversees these initiatives, while also working alongside your team to analyze results, adjust tactics, and scale successful elements. The hands-on approach ensures that the pilot programs not only deliver insights but are also aligned with your team’s abilities and business goals.
- Funnel Stage-Specific Optimization: As both a leader and contributor, Bre dives into each stage of the sales funnel, identifying key areas for improvement and actively working with the team to implement changes. From lead generation to closing, Bre develops and refines processes to increase conversion rates and reduce time spent in each stage. Bre creates and contributes to action-oriented playbooks that ensure team alignment and clarity at each funnel stage, helping streamline workflows while directly participating in the process to ensure success.
- Micro Business Development Lead Generation: Bre’s expertise in micro business development ensures highly targeted lead generation efforts, especially for businesses looking to tap into niche markets. In addition to leading the strategy, Bre is directly involved in crafting personalized outbound approaches, including customized email campaigns and call scripts, to secure new business opportunities. Whether developing these strategies or personally engaging in prospecting efforts, Bre plays a dual role in driving success.
- Outbound Sales Management: Bre doesn’t just direct outbound sales processes—she helps build and optimize them in real time. By integrating tools like Outreach, ZoomInfo, Salesforce, and Apollo, Bre sets up and manages email sequences, call strategies, and follow-ups. As a leader, Bre ensures that the team is trained and aligned, while also stepping in as an individual contributor to monitor and track outbound performance, adjusting strategies as needed.
- Sales Funnel Optimization: Bre plays an active role in refining each stage of your sales funnel, from mapping current processes to implementing new tactics. She doesn’t just oversee the funnel; she works hands-on with the team to create actionable plans and ensure the funnel is optimized for efficiency and high conversion rates. By personally participating in the training and continuous review process, Bre ensures the entire team is equipped to move deals through the pipeline quickly and effectively.
- Playbook & SOP Development: Whether leading the charge or rolling up her sleeves to draft and refine documents, Bre develops detailed Standard Operating Procedures (SOPs) and playbooks that provide clear guidance for your sales team. These resources cover video strategy, outbound sequencing, sales analytics, and more. As a leader, Bre ensures these tools are aligned with business goals, while contributing to their creation and refinement to reflect real-time team needs and insights.
- Leadership Development & Team Standups: Bre is committed to building strong, sustainable teams. As a leader, she facilitates daily standups and sets clear goals, but she’s also on the ground, participating in these sessions to ensure accountability and progress. By rotating leadership among team members, Bre fosters ownership and empowerment, while also using her experience to guide discussions and decisions based on real-time performance data.
- Performance Analytics & Reporting: Bre doesn’t just set up dashboards; she actively works with the sales team to integrate and interpret performance analytics. By creating custom dashboards in tools like HubSpot and Salesforce, Bre ensures that real-time data drives decision-making. Whether leading a team through the analytics or personally reviewing key metrics like conversion rates and customer acquisition costs (CAC), Bre is fully involved in the process, ensuring that the team leverages data effectively.
As both a leader and a hands-on contributor, Bre Sprague is uniquely positioned to help your sales team not only build new strategies but also execute and optimize them for long-term success. By working alongside your team, Bre ensures that every step—whether it’s a pilot program, funnel optimization, or lead generation—delivers actionable results and measurable improvements. Let’s partner together to elevate your sales team’s performance with a scalable, data-driven approach that leads to sustained growth.